Betterment
Income with an outcome.
How do you make Millennials care about investing? By providing them with a diverse set of portfolios that align with their socially responsible ideals.
During a summer long internship project at VMLY&R NYC, I was the copywriter on a cross platform digital campaign that ran alongside the 50th anniversary of Earth Day to promote Betterment’s socially responsible investing portfolio options.
Out of Home:
Banner Advertisements:
Investment Recycle Receptacles:
Paid Social:
